“Fresh Food is a Basic Human Right”

How an innovative nonprofit fights for justice in the heart of Kentucky’s food deserts

In our sea of processed food and soaring chronic disease rates, it can be hard to believe that the tides will ever change. Yet change is coming, evident by the brave individuals and organizations across the country fighting for a healthier tomorrow. These are our lighthouses, shining their bright light to guide us through the daunting maze of food system reform.

One of these lighthouses is New Roots, a community-run nonprofit working to bring fresh food to those who need it the most.

New Roots operates out of Kentucky’s largest city, Louisville, which is plagued with food deserts. Over 120,000 Lousivillians suffer from food insecurity, meaning they lack access to adequate healthy food. Grocery stores across the city have been closing at startling rates, leaving residents with little choice but to rely on convenience stores and fast food to survive.

New Roots knew something had to change, and so they developed innovative pop-up markets to bring local produce into communities starved for fresh food.

“There is nothing more important than food,” New Roots Founder and Executive Director Karyn Moskowitz said. “We pop up in neighborhoods with no grocery stores nearby and no farmers markets. You’re never going to see this type of fresh produce in the neighborhood, so it’s pretty mind-blowing.”